A Creative Beginning
SAN ANTONIO — Angel Contero, founder of Que Bonita Crafts, embarked on her entrepreneurial journey while searching for joy amidst a demanding medical career. Six years later, her side hustle has blossomed into a full-time venture, offering valuable lessons on turning Side Hustles to Small Businesses for aspiring business owners.
Contero’s artistic passion has been the driving force behind her success. Reflecting on her journey, she shared, “Sometimes you make something, and you really think it’s going to hit, and it’s a total fail. Sometimes something you think is just the worst thing you’ve ever made becomes your biggest hit.” Her experience highlights the unpredictability of creative endeavors but underscores the importance of persistence and adaptability.
Practical Tips for Aspiring Entrepreneurs
Drawing from her experience, Contero offers practical advice for those aiming to turn Side Hustles to Small Businesses. She emphasizes the significance of setting achievable goals to maintain momentum. “Start small,” she advises, “and build your way up.”
Social media, according to Contero, is a powerful and cost-effective tool for promoting a business. She encourages entrepreneurs to create and post their own videos, leveraging platforms to reach a wider audience without incurring advertising costs. Additionally, building a supportive network is crucial. Groups such as Southside First and Women Unlimited have been instrumental in her journey, providing opportunities and fostering connections.
Registering a business name is another key step Contero recommends. Securing a DBA (Doing Business As) ensures legal protection and credibility for budding entrepreneurs. Most importantly, she stresses the value of maintaining a positive attitude, which she views as essential for navigating challenges and seizing opportunities.
Planning for Growth
As her business grew, Contero learned the importance of preparation and adaptability. “Be prepared for growth,” she advises, emphasizing the need for financial readiness. Whether it’s through a loan or an additional credit card, having resources in place is crucial to managing expansion effectively.
For Contero, Que Bonita Crafts is more than a business; it is a manifestation of her passion and perseverance. Her journey serves as an inspiring example for those looking to transform their hobbies into sustainable careers, proving that with dedication, creativity, and strategic planning, turning Side Hustles to Small Businesses is an achievable dream.
