Innovation isn’t about technology, it’s about how the organization solves real business problems with clarity and speed. The Media Environment is defined by rapid technological shifts, privacy crises, and data fragmentation. Success now depends on the ability to unify fragmented data, activate cross-channel strategies, and deliver transparent, outcome-driven campaigns. For a company to lead in this space, it must blend advanced technology with human intelligence, ensuring that innovation is not only scalable but meaningful. The future belongs to companies that can simplify the complex, move with agility, and earn trust through performance.
One organization that embodies this belief, that genuine innovation resides in transforming complexity into a competitive advantage for clients, is MiQ. Ramya Parashar, COO, champions this approach by optimizing campaigns through a blend of technology and human insight. Under her leadership, the company’s commitment to human intelligence ensures that every campaign is optimized for performance, and tailored to the unique needs of each client.
Building a Future of Media through Continuous Evolution
MiQ has focused on continuous evolution and strategic growth from its inception. From its early days as a media execution partner, it has transformed into a global intelligence-led media solutions provider. The company moved beyond programmatic services to deliver full-funnel, data-driven strategies that meet the demands of an increasingly complex, privacy-first media environment.
Through investments in proprietary tech, AI, and data science, the company has built scalable, high-impact solutions tailored to client needs. Its expansion into 22 markets and the creation of Centres of Excellence have enabled it to blend global capabilities with local expertise.
Today, MiQ simplifies data complexity into measurable outcomes, earning long-term trust by consistently delivering clarity in a fragmented media landscape.
From London Startup to Global Media Innovator
The story of MiQ began in 2010, when co-founders Gurman Hundal and Lee Puri set out with a clear vision: to bring intelligence and transparency to the emerging world of programmatic advertising. Launching their venture in London, the duo identified a growing disconnect between data, technology, and actionable insights in digital media. Determined to close that gap, they built MiQ as a bridge—one that would empower brands with smarter, data-driven decisions in an increasingly complex advertising ecosystem. What started as a bold idea quickly gained momentum, setting the stage for a transformative journey in media innovation.
A New Standard in Data-Driven Media
MiQ has carved out its unique position by seamlessly blending data science, cutting-edge technology, and a people-first approach. What truly sets the company apart is its ability to not just execute campaigns, but to strategically partner with clients, co-piloting their success through every stage of the journey. By unifying fragmented data across channels and regions, it provides a single, actionable view that helps clients move from insight to impact at speed.
The company’s commitment to innovation is evident in its AI-powered solutions and privacy-first approach to data, ensuring smarter targeting, greater transparency, and measurable results. MiQ’s agility in navigating the evolving media landscape—from embracing the cookieless future to optimizing omnichannel campaigns—has made it a trusted partner for brands looking to stay ahead of the curve. This blend of operational rigour and forward-thinking technology continues to position MiQ as a leader in programmatic media.
Focused on where Media is Headed—Not where it’s been
MiQ focuses almost entirely on digital media solutions, with nearly 100% of its services centered around programmatic advertising across digital channels such as Connected TV (CTV), display, video, native, DOOH, and mobile. While the company may collaborate with clients running integrated campaigns that include traditional media, their primary role is to enhance digital outcomes through data-driven strategies, advanced analytics, and automation.
This digital-first focus is deliberate. MiQ believes that the future of media is centered on audience-centric, AI-powered, and automated solutions—key areas where they bring their strongest value. Traditional media, while still relevant for certain campaigns, is not the core of MiQ’s offering, as the company prioritizes strategies that are optimized for real-time, data-driven media planning and activation.
Turning Industry Pressures into Performance Drivers
MiQ faces key challenges such as evolving privacy regulations, audience fragmentation, and growing client demands for faster insights. To address these, the company focuses on privacy-first data solutions, unifying campaign data for real-time optimization, and leveraging AI and automation for faster, more efficient planning and measurement. Additionally, it promotes transparency and trust through full-funnel measurement and actionable insights, ensuring clients achieve real business outcomes. These strategies help the company navigate industry complexities and stay ahead.
Global Footprint Aligned With Digital Demand
MiQ is strategically investing in areas that align with its long-term growth objectives and the evolving demands of the media landscape. A key focus for the company is expanding its global footprint, with particular emphasis on high-growth regions such as APAC and LATAM, where the digital landscape is rapidly maturing and media opportunities are expanding. The Company is also heavily investing in innovative solutions within CTV, retail media, and cookieless targeting, which are becoming increasingly critical as consumer behaviour shifts and privacy regulations evolve. These investments are designed to address rising client demands for smarter, privacy-first media solutions.
Furthermore, MiQ is actively exploring strategic partnerships and acquisitions that will help to enhance its data infrastructure, analytics capabilities, and overall technological stack. These acquisitions are carefully considered to ensure they align with the company’s core values and long-term vision, ensuring that it continues to offer cutting-edge solutions to its clients. Overall, these investments and expansion plans are part of MiQ’s commitment to maintaining its position as an agile, data-driven partner, staying ahead of the curve in the fast-changing world of programmatic media.
Driving International Growth through Strategic Expansion
Since its inception in 2010, MiQ has witnessed exponential growth, evolving from a London-based startup into a global leader in programmatic media. With a presence in over 22 countries and a client base that spans 1,100+ brands and agencies, the company’s expansion has been both strategic and sustainable.
This growth has been driven by the company’s relentless focus on innovation, its agile operating model, and its commitment to delivering measurable results. MiQ has not only scaled its geographic footprint but also deepened its capabilities—investing in proprietary technology, AI, and advanced analytics to stay ahead of industry trends.
MiQ’s revenue and market presence have surged year over year, earning it industry accolades and recognition as a top-tier media intelligence partner. Yet, what truly defines MiQ’s growth is its unwavering dedication to combining data excellence with human insight, empowering advertisers to make smarter decisions in a privacy-first world.
MiQ at a Glance: Powering the Future of Programmatic Media
- Presence: 20+ Global Markets
- Clients: 1,100+ Brands
- Talent: 1,000+ Employees
- ROI: 25% Avg. Lift
- Efficiency: +35% Media Efficiency
- Innovation: 70% Faster Planning via AI
Collaborating with Leaders in CTV, Retail, and Privacy
MiQ emphasizes partnerships and collaboration as key drivers of growth. The company believes success in the evolving media landscape requires more than just technology—it requires long-term, value-driven collaborations with clients and industry partners.
On the capabilities front, MiQ is actively seeking partnerships to strengthen its expertise in contextual solutions, retail media, and CTV measurement—key areas of growing client demand where the company can offer distinct and differentiated value.
The company also takes a co-pilot approach with clients, tailoring campaigns to their specific needs and continuously integrating feedback. Internally, it fosters collaboration across teams and regions to drive innovation and maintain its position as a trusted partner.
In the end, the company’s focus on collaboration—both external and internal—helps it stay agile and responsive to the shifting media landscape.
What is MiQ doing New?
MiQ is introducing several innovative solutions in 2025 to address the evolving needs of the programmatic advertising landscape:
- Hospital & Doctor Influence (HDI) Measurement Solution: MiQ, in partnership with PurpleLab, launched a privacy-compliant solution that tracks patient journeys and links them to digital campaigns, providing healthcare marketers with actionable insights, performance metrics, and competitive intelligence to prove and optimize ROI. wearemiq.com
- CTV and Retail Media Innovations: MiQ addresses fragmentation in CTV and retail media with new planning and activation tools that connect screens, audiences, and purchases—helping marketers better navigate complex ecosystems and deliver more effective, cross-platform advertising strategies. wearemiq.com
- Sales Uplift Solution for CPG Advertisers: MiQ and NielsenIQ introduced a sales lift measurement solution that combines global reach with local market insights, allowing CPG advertisers to clearly understand how media activations translate into real-world, in-store purchase behavior. wearemiq.com
- Real-Time Retargeting with Inscape Partnership: Through its expanded partnership with Inscape, MiQ leverages ACR technology for real-time mobile retargeting, reaching users within seconds of seeing a TV ad, significantly enhancing campaign engagement and second-screen conversion opportunities. wearemiq.com
These initiatives reflect MiQ’s commitment to innovation and its proactive approach to meeting the demands of the digital advertising environment.
Use of Advanced Tech & AI: Innovation at the Core
MiQ harnesses advanced technology and AI to power its programmatic solutions. Its proprietary data platform unifies vast datasets to deliver a privacy- complaint view of consumer behaviour. Machine learning drives real-time campaign optimization, predictive targeting, and dynamic creative delivery.
With transparent, explainable AI and real-time visualizations, the company ensures clients understand how decisions are made. This tech-first approach keeps it ahead in the digital ad space.
Building the Structures That Power Performance
As a leader, Ramya has been instrumental in shaping the company’s growth by creating the structures and rhythms that empower people to do their best work. From building robust operating models and aligning global and local teams to establishing Centers of Excellence that foster specialization and innovation, his focus has always been on enabling scalable, high-impact performance.
What sets his leadership apart is a deep commitment to ensuring that strategic priorities are not just aspirational—they are actionable. By closely connecting long-term goals with day-to-day execution, he has cultivated a culture of clarity, accountability, and continuous improvement.
What he values most, however, is how the company has scaled without losing its soul. Despite rapid growth and industry shifts, the organization has stayed true to its culture, its edge, and its commitment to doing right by its people and clients. This blend of operational excellence and values-driven leadership continues to define his approach and drive the company forward.
Building Intelligent, Outcome-Driven Media Ecosystems
As we look ahead to 2025, MiQ remains committed to leading the next chapter of media transformation by combining operational rigor with bold innovation.
Leading the Next Chapter of Media Transformation
1. Advance Our AI-Powered Media Platform
- Smarter, autonomous systems
- Faster planning, activation & measurement
- Enhanced campaign effectiveness
2. Deepen Expertise in High-Growth Channels
- CTV | Retail Media | Cookieless Targeting
- Investing in innovation & measurement
- Strengthening strategic partnerships
- Reaching consumers where they are
3. Elevate the Client Experience
- Easier collaboration
- Streamlined operations & feedback loops
- Tools for seamless, insightful media execution
4. Invest in People & Culture
- Focus on development & inclusion
- Building leadership readiness
- Empowering MiQers to build a better future
Media Solutions Advanced Into Intelligent Ecosystems
According to Ramya, Media solutions will evolve from transactional buys to consultative, tech-driven partnerships. AI will transition from optimization to orchestration, enabling real-time decision-making across all aspects of marketing. Customization will surpass scale, with success hinging on personalized, agile strategies.
MiQ is preparing for this future by combining innovative technology with a culture of continuous evolution, ensuring it remains at the forefront of media transformation.
Advice from the COO of MiQ
“ In 2025, winning media strategies won’t chase trends—they’ll anchor in clarity, agility, and business intelligence. Start with outcomes, balance automation with judgment, and never lose sight of the human element.”
Ramya Parashar, COO, MiQ
