Small Business Saturday: A National Movement
Small Business Saturday, now in its 15th year, continues to shine a spotlight on locally owned businesses across the U.S. Created by American Express, the initiative encourages shoppers to support their communities by buying local. According to the U.S. Small Business Administration, last year alone, small business shoppers spent an impressive $17 billion nationwide.
Small businesses play a crucial role in local economies. Research indicates that every dollar spent locally generates an additional 48 cents in local economic activity, as merchants and their employees reinvest in their communities. Additionally, studies show small businesses contribute 250% more to community groups, schools, and non-profits compared to large retailers.
At Market Common in Horry County, South Carolina, local shops offered special deals and discounts to draw in holiday shoppers for Small Business Saturday. While turnout varied among businesses, the day provided an opportunity for retailers to connect with the community and highlight the value of shopping local.
Mixed Turnout for Local Shops
At Style Me Boutique, customers enjoyed a 10% discount on the entire store and a buy-one-get-one promotion. Maddie Hoyos, a stylist at the boutique, shared that customers were excited to snag holiday deals, creating a lively shopping atmosphere. “It was a little less than Black Friday, but it was still a good Saturday afternoon, and everyone came out in good spirits,” Hoyos said.
However, Cathleen Lenard, the boutique’s manager, noted that foot traffic was slower compared to previous years. She attributed the dip to tighter budgets as shoppers face rising living costs. “A lot of people can’t afford to come out and spend the amount of money they usually do, so that’s why we, as a small business, try to give back with extra specials for those looking for a good deal,” Lenard explained.
Meanwhile, Centro Shoes, another local shop, reported a more robust turnout. Angela Waldriff, the store’s manager, estimated that around 100 people visited on Saturday. She emphasized the importance of shopping locally, saying, “It keeps the businesses here, maintains selection, and supports friends and family who live in the community. It’s always the most important thing.”
Black Friday vs. Small Business Saturday
While Small Business Saturday drew steady traffic, most local retailers agreed that Black Friday was the busier of the two days. Despite this, they expressed gratitude for the support from their communities over the holiday weekend.
Waldriff highlighted the significance of events like Small Business Saturday in sustaining local businesses and fostering community spirit. “Shopping local isn’t just about finding unique items—it’s about investing in your community,” she said.
With the holiday season in full swing, Market Common’s small businesses hope to see continued support from local shoppers, reinforcing the value of shopping locally and strengthening ties within the community.
