Key takeaways
- Nissan will launch the Rogue e-POWER hybrid in the U.S. in November.
- Hybrids could reach 30% to 40% of U.S. midsize car sales.
- Nissan targets 80% U.S. manufacturing localization by 2030.
Nissan Motor Co. will launch the Nissan Rogue Hybrid e-POWER in the United States in November as it expands its hybrid lineup and seeks to capture a larger share of the U.S. midsize vehicle market.
Nissan brings e-Power technology to U.S.
Nissan Americas Chairman Christian Meunier said Monday that hybrids could account for 30% to 40% of C-segment midsize vehicle sales in the U.S. “very quickly” as consumer demand for electrified vehicles grows.
The 2027 Nissan Rogue Hybrid will be the first Nissan vehicle in the U.S. to use the company’s e-POWER system. Nissan says the technology uses electric motors to drive the wheels, while a gasoline engine generates electricity for the system, eliminating the need for external charging.
Nissan has sold nearly 2 million e-POWER-equipped vehicles globally across 68 countries since 2016. The latest version has been adapted for North American driving conditions, according to the company.
“Hybrids are increasingly becoming the powertrain of choice for U.S. customers, and we believe that trend will only accelerate,” Meunier said when Nissan unveiled the Rogue Hybrid earlier this month.
Nissan plans wider hybrid lineup
Nissan also plans to bring the smaller Kicks e-POWER to the U.S. and Canada as soon as possible, Meunier said. The automaker is considering hybrid systems for larger SUVs and pickup trucks as it expands its electrified lineup.
The Nissan Rogue Hybrid will add another option to a vehicle segment where hybrid models have become increasingly common. Nissan previously introduced its first U.S. plug-in hybrid with the 2026 Rogue Plug-in Hybrid, which reaches customers through a separate powertrain system.
“The Rogue Plug-in Hybrid is an important step in Nissan’s electrification roadmap,” Nissan Americas product chief Ponz Pandikuthira said when that model was introduced.
Nissan says the new Rogue Hybrid will use standard dual-motor all-wheel drive and is expected to achieve about 40 miles per gallon under Nissan’s estimate. Pricing starts at $35,490, excluding a destination and handling charge.
Nissan targets more U.S. production
Nissan is also seeking to increase the share of vehicles and components made in the United States. Meunier said the company aims to raise U.S. manufacturing localization to 80% by the end of 2030, from about 65% currently.
The company could begin U.S. production of the Rogue e-POWER as early as 2028, Meunier said. Nissan has been adjusting its manufacturing plans as it responds to higher costs and changing trade conditions.
Meunier also said he does not expect Chinese automakers to enter the U.S. market over the next five years. He said Nissan is nevertheless preparing for greater competition by shortening development times and reducing costs.
Nissan plans to sell a China-made Frontier Pro plug-in hybrid pickup in Mexico and selected Latin American markets, extending its electrification strategy beyond the United States.
