Yum Crumbs: Adding Fun to Simple and Boring Sweet Treats

Yum Crumbs: Adding Fun to Simple and Boring Sweet Treats | Enterprise Wired

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Everyone loves having dessert after meals, sometimes even as a snack in the evening. But what if you can add extra sprinkles to make your favorite sweet tastier? Be it cake, doughnuts, cheesecake, pancake, and whatnot. But not just any sprinkles; flavored crumbs to enhance the flavor of any dessert you want.

Yum Crumbs came up with a flavored crumbs idea to add a flavourful twist to your favorite desserts and sweet treats. With this amazing concept, you can make your simple dessert fun, creative, and yummy to devour. 

Overview and How It Started

Founder – Delson Jeanvilma

Founded in – 2020

Website –  https://www.yumcrumbs.com/

Delson Jeanvilma came up with the idea for the dessert toppings when he realized how time-consuming and tedious it can be to make crumbs, even with10+ years of baking experience. He asked other bakers if they would like a product that could save them from this tedious task. They loved the idea! Delson then created a range of crumb toppings in different flavors. He sold them in large quantities to bakeries and also to regular people like us.

He wanted to find a way to make the process easier and more convenient for both professional and home bakers. By creating pre-packaged crumb toppings, he aimed to save baker’s time and energy, allowing them to focus on other aspects of baking. After a lot of testing and ensuring they followed FDA regulations, Yum Crumbs officially became a brand in 2020. But it wasn’t just Delson who led the way. The entire Jeanvilma family joined forces.

Yum Crumbs: Adding Fun to Simple and Boring Sweet Treats | Enterprise Wired
Source – Michael

Delson, his wife Amanda, their five talented children, and even their grandmother all worked together to make Yum Crumbs well-known in the dessert industry. They poured their passion and dedication into creating a wide range of flavored and candy dessert toppings that would please dessert enthusiasts everywhere. 

Yum Crumbs crumbly topping is marketed as “cookie meets sprinkle topping.” They offer a wide variety of well-known and unique flavors and textures that can be added to various desserts like cupcakes, ice cream, pancakes, and more, and have additional seasonal and gluten-free options as well. Yum Crumbs are incredibly convenient because they are ready to use whenever you need them. They have a long shelf-life of one year if stored in a cool and dry place. Even if you open the package, you can still use the dessert crumbs for up to six months. It’s best to keep them in the refrigerator to maintain their quality and texture.

You can find Yum Crumbs’ range of toppings and crumbs on their website. They also have 23 retail stores where you can purchase their products. These stores are located in different places, from Florida to Arkansas to Hawaii, and they even have an outlet in Canada. You can find Yum Crumbs products not only on their website but also in physical stores and on Amazon. Customers on Amazon have given their products a fantastic rating of 4.9 out of 5

If you prefer shopping offline, you can find Yum Crumbs in cake and candy supply stores. The fact that Yum Crumbs has such widespread availability speaks for itself. In fact, it has received a stellar five-star rating on judge.me with input from 924 reviewers. It is also available to bakers, restaurateurs, and other wholesalers through its direct-to-business program.

Yum Crumbs’ Shark Tank Pitch

Delson approached Shark Tank in 2023 to expand his business. He went with his son, Zaydon Jeanvilma, and asked for  $100,000 investment in exchange for 10% equity in his company. During their interaction with the sharks, Delson and Zaydon expressed their love for ice cream and desserts.

Delson introduced Yum Crumbs as a wonderful option to replace regular sprinkles, providing a special mix of more than 26 flavors of low-sugar, non-dairy dessert toppings. He also mentioned Wawa, a well-known convenience store chain, as one of their major clients who uses Yum Crumbs on their cakes.

Yum Crumbs: Adding Fun to Simple and Boring Sweet Treats | Enterprise Wired
Source- Shark Tank Recap

Once their pitch was over, they provided the sharks, Barbara Corcoran, Daymond John, Lori Greiner, Kevin O’Leary, and Mark Cuban with samples of their product for tasting. When Barbara Corcoran asked about the ingredients of Yum Crumbs, Delson described it as a delightful blend of a cookie and a sprinkle. It has the delicious texture of a cookie and the enjoyable consistency of a sprinkle.

During the sales discussion, Delson mentioned that Yum Crumbs’ largest client is the convenience store chain Wawa. He also shared that Yum Crumbs has achieved impressive lifetime sales of $1.7 million, and they have been in business for three years now. The brand’s journey began in the middle of 2020 when he had about $300 in his pocket. 

They worked tirelessly, going from door to door, selling their product to numerous bakeries. Their determination and efforts paid off, as they managed to generate $220,000 in sales during their first year. The following year, in 2021, their sales increased to an impressive $575,000.

The sharks were impressed with the pitch. 

  • Daymond John initially offered $100,000 for 25% ownership in the company. However, he later reduced his ownership request to 15%. 
  • Kevin O’Leary then came forward with a lower ownership offer of 12.5%.
  • In a surprising turn of events, Barbara Corcoran joined forces with Daymond John and proposed a deal of $100,000 for 25% ownership. Daymond agreed to partner with Barbara for the investment and ownership terms.
  • Lori Greiner decided not to make an offer because she believed that Yum Crumbs was more focused on business-to-business sales, which didn’t align with her investment preferences. 
  • Mark Cuban also chose not to make a deal.
Yum Crumbs: Adding Fun to Simple and Boring Sweet Treats | Enterprise Wired
Source- Queen City Nerve

However, Delson made a counteroffer to Barbara and Daymond, requesting 20% ownership. The Sharks agreed to the revised terms. Ultimately, the founder secured a deal of $100,000 for 20% ownership with Barbara Corcoran and Daymond John.

Where is Yum Crumbs Now?

Since Yum Crumbs appeared on Shark Tank and secured a deal with Barbara Corcoran and Daymond John, their business has been thriving. They have introduced new flavors and DIY dessert kits and have focused on creating new flavor profiles that appeal to a wider demographic. They focus on adding new and special flavors to their inventory and expanding their business and revenue in the coming years. 



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