Starting Wednesday, May 28, Southwest Airlines will introduce its first-ever fees for checked baggage, marking a major shift from its long-standing “bags fly free” policy. Under the new pricing structure, passengers will be charged $35 for the first checked bag and $45 for the second.
The move is aimed at boosting the airline’s revenue, with Southwest estimating the new fees could generate an additional $1.5 billion annually. However, the change is being met with disappointment by loyal customers who have long appreciated the airline’s no-fee approach to baggage.
“It’s just a surprise at the end of the day,” said Southwest traveler Estevan Lowery. “I liked the free bag checks. It just makes life easier and saves a little extra cash, so it’s unfortunate.”
The airline clarified that passengers who booked their flights before the new policy goes into effect will still be allowed to check two bags free of charge.
Mixed Reactions from Flyers as Loyalty Faces a Test
The decision has sparked mixed reactions among frequent flyers, with many expressing concern about the rising costs of travel. Some, particularly those who travel with additional gear like golf equipment, indicated they may now consider switching Southwest Airlines.
“They’re probably going to lose some business from golfers like us,” said traveler Joey Palamara. “Not being able to check that second bag for free changes things.”
Others, like Melina Moreno, are weighing their options. “They are still the cheapest, unfortunately. If I could find another airline that offers free bags, I might switch. But it just depends,” she said.
Despite the fee change, some passengers remain committed to Southwest, citing the airline’s other perks, such as no change fees and a more flexible cancellation policy. Emily Sue, another customer, said, “As long as they still have the no-change fees, I think it’ll still be enticing. I’ll just pack more into my carry-on.”
Exceptions Still Available for Select Customers
While the new fees will apply to most travelers, Southwest has outlined several exceptions. Passengers with existing bookings will not be subject to the new baggage charges. Additionally, customers who hold elite status in the airline’s Rapid Rewards program, those with a Southwest Airlines credit card, or those who purchase business-class tickets will continue to enjoy at least one free checked bag.
The policy update places Southwest more in line with other major U.S. carriers that have long charged for checked baggage, but it also puts its reputation as a budget-friendly and customer-oriented airline to the test. With the new fee structure in place, how customers respond in the long term, whether through continued loyalty or by switching to other carriers, remains to be seen.
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