( Source- bustle.com )
Did you know that the Simply Fit Board sold over 300,000 units within a few weeks of its Shark Tank debut? Now you must be wondering what is Simply Fit Board. Is it related to fitness? You’re almost there. It is a light and easy-to-use balance board that makes the workout fun and effective, focusing on core and balance. The company’s mission is “to help everyone take the first step to fitness.”
Let’s discuss this workout board that has sold $160 million in retail sales in just 6 years after airing on Shark Tank.
Simply Fit Board: It’s Beginning
Linda Clark and Gloria Hoffman came up with a simple vision: to build a product that makes exercising at home more enjoyable. With years of hard work, they made a balance board that helps people strengthen their core and improve balance. In 2013, they launched it publicly, but the big change came when it was introduced on the big stage of Shark Tank. By then, sales had increased rapidly, and products were being sold in 50,000 retail stores worldwide.
Simply Fit Board: Explanation
It is a balance board designed for fitness and exercise. It features a curved, plastic board that allows users to twist, balance, and engage their core muscles while standing on it. The board can be used for various exercises aimed at improving balance, strength, and flexibility. It’s marketed as a fun and easy way to work out at home and has been popularized through its appearance on the TV show “Shark Tank.” The Simply Fit Board is lightweight, portable, and suitable for people of all fitness levels.
Features and Benefits of Simply Fit Board
- Core Workout: It helps strengthen your belly and lower back muscles by making them work harder to keep you balanced.
- Improves Balance: It makes it easier to stay steady on your feet and helps you move more smoothly.
- Gentle on Joints: It’s easy on your knees and other joints because it doesn’t involve jumping or hard impacts.
- Portable: It’s easy to carry around because it’s small and light, so you can use it at home or take it with you when you travel.
- Versatile: You can use it for different exercises, like squats or twisting movements, to work on different body parts.
- Durable: It’s made from strong materials that last a long time, even if you use it every day.
- Fun to Use: It makes exercise more enjoyable because it feels like playing while you’re getting fit.
- Good for All Ages: People of all ages can use it to stay active and healthy, from kids to older adults.
- Affordable: It’s a cost-effective way to stay in shape compared to joining a gym or buying expensive equipment.
- Heart Health: It can help improve your heart health by combining it with other exercises that get your heart pumping.
Shark Tank Experience of Simply Fit Board
The Simply Fit Board took a major leap forward when it appeared on Shark Tank. Entrepreneurs Linda Clark and Gloria Hoffman pitched the brand enthusiastically, highlighting the simplicity and effective results for home workouts. Initially, they asked for $125,000 in exchange for a 15% equity stake in their company. Sharks were impressed with their presentation, confidence, and product. Two Sharks QVC Queen Lori Greiner and Kevin O’Leary offered – Lori offered them $125,000 in exchange for the 20% stake in the company, Kevin offered double their initial ask but also wanted a 30% equity stake. In the end, they choose Lori Greiner, because of her excellent mentorship, guidance, and 18 years of infomercial expertise.
After the show, Lori helped them with marketing and sales. In just a week after their appearance on the show, sales skyrocketed, making Simply Fit Board popular for home workouts everywhere. Its success story is a testament to how a simple idea when paired with the right support can turn into big success.
How is Simply Fit Board doing now?
When their episode aired in November 2015, they enjoyed a bump in sales. According to Lori Greiner, in just 7 months, sales jumped from $575,000 to $9 million, and by the fourth quarter of 2016, they sold more than 1 million Simply Fit Board.
This was not a temporary bump, the brand is still going strong. It’s widely available in online stores and shops, and people are still loving it for their belly and back workouts. Today, it has expanded its offerings with other products like workout DVDs and mats. They always work to provide their users premium experience with designs, colors, and innovative features.
Conclusion
Starting in 2013, the Simply Fit Board has grown a lot. Today, it is a trusted name for fitness freaks, especially those who struggle a lot to improve their belly and back sides. To remove these problems and add some enjoyment to the workout, this fit board has been introduced. Now you can avoid fat in your body just by doing some fun exercises right at home.
