A Beloved Menu Item Makes a Comeback
McDonald’s fans are in for a treat as the fast-food giant confirms the return of the iconic Snack Wrap to its U.S. menus in 2025. The beloved item, featuring a combination of chicken, lettuce, and cheese wrapped in a soft tortilla, was a fan favorite when it first launched in 2006. Its discontinuation in 2020 left many customers longing for its return, and after years of petitions, McDonald’s is finally bringing it back to satisfy its dedicated following.
On Thursday, Joe Erlinger, President of McDonald’s U.S., made the announcement on Good Morning America, confirming that the Snack Wrap will indeed return. “It has a cult following. I get so many emails in my inbox about this product,” Erlinger shared, acknowledging the strong demand for the item. The Snack Wrap, which became a staple on McDonald’s menu, was widely adored for its simplicity and convenience.
The Snack Wrap’s Journey: From Popularity to Discontinuation
Introduced in 2006, McDonald’s Snack Wraps were marketed as a quick, easy meal option with a healthy twist. Over the years, the product gained a significant fanbase, even prompting a high-profile promotional campaign in 2008 featuring supermodel Heidi Klum. Despite its success, the Snack Wrap was removed from the national U.S. menu in 2016 due to operational challenges. Franchisees cited concerns about the time it took to prepare the wraps, and in 2020, McDonald’s decided to officially discontinue the item as part of a broader menu simplification effort.
Although the Snack Wrap was no longer available in the U.S., variations of the item have continued to appear on international menus, keeping hope alive for American fans. In the years following its discontinuation, numerous online petitions, including one on Change.org signed by over 18,000 people, campaigned for its return. The outpouring of support from loyal customers appears to have made an impact, prompting McDonald’s to revisit the idea of bringing the Snack Wrap back.
A Strategic Move Amid Challenges
The announcement of the Snack Wrap’s return also comes at a time when McDonald’s is recovering from a recent setback. In October, a deadly E. coli outbreak linked to slivered onions on McDonald’s Quarter Pounders raised concerns over food safety, leading to a temporary dip in sales. The company acknowledged a decline in daily sales and guest counts in the wake of the outbreak. In response, McDonald’s has committed $100 million to regain customer trust, with a portion of the investment aimed at marketing efforts and supporting franchisees who were particularly affected by the incident.
Although the exact date of the Snack Wrap’s return remains uncertain, Erlinger hinted that it will be in 2025. “I’m not going to tell you exactly when in 2025 for competitive reasons,” he stated, keeping details under wraps for now. Fans of the Snack Wrap can expect a major comeback in the coming months, further enhancing McDonald’s menu and potentially helping the chain recover from recent challenges.
As McDonald’s works to win back its customer base and revitalize its offerings, the return of the Snack Wrap signals a nod to nostalgia while also addressing current market demands. The popular item’s reappearance is sure to generate excitement among both long-time fans and new customers alike, eager to enjoy the return of this beloved snack.
