Hisense Expands Frame TV Offerings with Larger Models
The market for televisions that double as decorative art pieces is expanding, with Hisense introducing 75-inch and 85-inch models to its Canvas TV lineup. These new additions aim to compete with Samsung’s The Frame series and TCL’s NXTVision Pro. Hisense, known for its affordable yet high-quality televisions, is bringing its take on frame-style TVs to a broader audience, signaling a growing trend toward aesthetically pleasing home entertainment solutions.
Hisense’s Canvas TVs maintain the standard 4K QLED technology seen in its ULED series but include design enhancements such as anti-glare, matte-finish screens and three interchangeable faux-wood bezels that attach magnetically. These TVs also feature a slim wall mount to seamlessly blend into home interiors. While the added elegance comes at a premium, the 75-inch Canvas TV is priced at $2,500, while the 85-inch version will cost $4,000 upon release in late spring. Hisense previously launched 55-inch and 65-inch Canvas models, all featuring an Art Mode that enables users to display curated artwork or personal photographs, akin to Samsung’s Art Store subscription service.
The Rising Demand for Frame TVs
The surge in interest for TVs that integrate seamlessly into home decor can be attributed to Samsung’s success with The Frame series, which has dominated the market for nearly eight years. In 2021, Samsung revealed it had sold over a million units of The Frame in a single year, marking a record-breaking success for the brand. In response to growing demand, Samsung expanded its Art Store service to its Neo QLED and QLED TV models and introduced the Music Frame, an audio device disguised as wall art.
The increasing competition among brands has led to significant price reductions. Samsung has aggressively discounted its Frame models, with the 85-inch and 75-inch versions dropping from an MSRP of $3,000 and $4,300 to as low as $1,800 and $2,500, respectively. Similarly, the 55-inch Samsung Frame TV, typically listed at $1,500, is now available for around $1,100. Hisense is positioning itself as a cost-effective alternative, with its equivalent-sized Canvas TV priced at just $1,000 before discounts. Meanwhile, TCL has entered the market with its NXTVision and NXTVision Pro models, which are also available in sizes up to 85 inches, although some of the Pro versions have yet to be released.
Impact on the Television Industry
The increasing demand for TVs that resemble framed artwork is reshaping the home entertainment landscape. Hisense’s expansion into this segment suggests that more consumers prioritize aesthetics alongside functionality. As brands like TCL and Hisense continue to offer high-quality QLED displays at competitive prices, they are compelling major players like Samsung and Sony to adjust their pricing strategies.
With technological advancements making high-resolution displays more affordable, the growing popularity of frame-style TVs could drive down the cost of traditional flat-screen models. As a result, customers who prefer conventional large-screen televisions without decorative bezels may also benefit from the intensified market competition. Whether for art enthusiasts or those seeking a sleek home entertainment setup, the trend of TVs that blend into decor shows no sign of slowing down.
