Are You a Business Idea Thinker or Doer?

Are You a Business Idea Thinker or Doer? | Enterprise Wired

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Are you someone who often daydreams about innovative business ideas or a person who takes action and turns those ideas into reality? In the world of entrepreneurship, there are two distinct roles that individuals often fall into 1- thinker and 2- doer. Both play crucial roles in the business ecosystem, but they have different approaches and contributions to the entrepreneurial journey.

In this article, we will explore the dynamics between being a thinker and a doer. The strengths and weaknesses of each, and how you can determine which one suits you better. Whether you are just starting your entrepreneurial journey or are already deep into it, understanding your natural inclination can be a game-changer for your success.

1. The Thinker

A thinker is someone who excels at conceptualizing innovative business ideas. They are the visionaries, the dreamers, and the idea generators. These individuals have a knack for identifying opportunities and envisioning potential solutions to problems. Let’s take a closer look at the characteristics of a thinker:

Strengths of a Thinker:

Are You a Business Idea Thinker or Doer? | Enterprise Wired

A. Creativity: Business idea thinkers are incredibly creative. They can come up with novel concepts and approaches that others might overlook. Their ability to think outside the box is a valuable asset in the entrepreneurial world.

B. Vision: They have a clear vision of what the future could look like with their business idea. This vision can inspire others and drive the entire team towards a common goal.

C. Problem-Solving: Thinkers are adept at identifying problems and finding innovative solutions. They can analyze complex situations and break them down into manageable steps.

Weaknesses of a Thinker:

A. Lack of Execution: One of the primary drawbacks of being a business idea thinker is the potential to struggle with execution. They may have brilliant ideas but find it challenging to turn them into tangible products or services.

B. Impatience: Thinkers can become impatient when things don’t move as quickly as they think. This impatience can lead to frustration and a lack of persistence.

C. Risk Aversion: Some thinkers may be risk-averse and hesitant to take the necessary steps to bring their ideas to life. Fear of failure can hold them back.

2. The Doer

On the other hand, the doer is the one who takes action and turns ideas into reality. They are the implementers, the strategists, and the ones who ensure that the business functions smoothly. Let’s understand the characteristics of a doer:

Strengths of a Doer:

Are You a Business Idea Thinker or Doer? | Enterprise Wired

A. Execution: Doers excel at taking concrete steps to bring a business idea to life. They are action-oriented and persistent in overcoming obstacles.

B. Adaptability: Doers can adapt to changing circumstances and make quick decisions when necessary. They are often pragmatic and solution-focused.

C. Risk-Taking: They are generally more comfortable with taking calculated risks and are willing to face the uncertainty that comes with entrepreneurship.

Weaknesses of a Doer:

A. Lack of Innovation: While doers are excellent at execution, they may struggle with coming up with innovative ideas. They often need a thinker’s input to guide them.

B. Overlooking Details: Sometimes, doers can get caught up in execution and overlook critical details or potential problems. This can lead to issues down the road.

C. Burnout: Their relentless pursuit of goals can sometimes lead to burnout if they don’t manage their workload and stress levels effectively.

3. Finding Your Place in the Entrepreneurial World

Now that we’ve explored the traits of thinkers and doers, you might be wondering where you fit into this equation. The truth is, that many successful entrepreneurs have qualities of both thinkers and doers, but they often lean more heavily towards one side.

To determine your inclination, consider the following questions:

  • Do you frequently come up with new business ideas or have a history of innovative thinking?
  • Are you more comfortable in a leadership role, inspiring others with your vision?
  • Do you find it challenging to see projects through to completion?
  • Are you willing to take calculated risks and embrace uncertainty?

If you find yourself nodding along with the first three questions, you may lean more towards being a business idea thinker. On the other hand, if the last question resonates with you, you might have the traits of a business idea. Remember that there’s no right or wrong answer here. Both roles are essential for the success of a business.

4. The Power of Collaboration

Understanding whether you are a thinker or a doer is just the beginning. The real magic happens when thinkers and doers come together to collaborate. Recognizing your strengths and weaknesses is the first step in building a complementary team that can take your business to new heights.

Here’s how thinkers and doers can work together effectively:

A. Team Up: If you’re a thinker, seek out a doer who shares your passion for your business idea. Together, you can bridge the gap between idea and execution.

B. Communicate: Open and honest communication is key to a successful partnership. Ensure that both parties understand their roles and responsibilities.

C. Leverage Each Other’s Strengths: Thinkers can provide vision and creative direction, while doers can translate these ideas into practical action plans.

D. Celebrate Milestones: Acknowledge and celebrate achievements along the way. This can boost morale and motivate the entire team.

5. Developing the Thinker or Doer Within You

Are You a Business Idea Thinker or Doer? | Enterprise Wired

Even if you identify strongly with one role, it’s beneficial to develop some traits of the other. Here’s how you can do that:

Developing the Thinker Within You (for Doers):

Set aside time for creative thinking: Dedicate specific time slots for brainstorming and idea generation.

  • Read and Learn: Stay informed about industry trends and emerging technologies to inspire innovative thinking.
  • Collaborate: Engage with creative individuals and seek their input to stimulate your own creativity.

Developing the Doer Within You (for Thinkers):

  • Set clear goals: Break down your big ideas into smaller, actionable steps.
  • Practice Patience: Understand that execution takes time, and setbacks are part of the process.
  • Learn About Operations: Familiarise yourself with the practical aspects of running a business, such as finance and marketing.


In the entrepreneurial world, both business idea thinkers and doers play crucial roles. While thinkers are the creative visionaries who conceive innovative concepts, doers are the action-oriented individuals who turn those ideas into reality. Recognizing which role suits you best is the first step in building a successful business.

Remember, there’s no one-size-fits-all approach to entrepreneurship. Some of the most successful businesses are the result of collaboration between thinkers and doers who complement each other’s strengths and weaknesses. So, whether you’re a dreamer with grand ideas or a go-getter who thrives on execution, embrace your role and, if necessary, seek out partners who can fill in the gaps. 

With the right balance, you can turn your business ideas into thriving enterprises. So, are you a thinker or a doer? The answer might just be the key to your entrepreneurial success.

Also read: Way to Find Niches: The Road Map for Aspiring Entrepreneurs



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