Coca Cola is renowned for its iconic range of flavors, but its latest offering takes uniqueness to a whole new level.
The company has recently introduced Coca-Cola Y3000 Zero Sugar, a beverage that marks an innovative collaboration between human creativity and artificial intelligence (AI).
Capturing fans’ visions of the future
This extraordinary taste was crafted by Coca Cola by synthesizing input from fans worldwide with insights from AI technology. The process involved capturing fans’ visions of the future, considering aspects such as emotions, aspirations, colors, and flavors, as outlined in a press release.
For a limited period, Coca-Cola Y3000 will be available for purchase in the United States, Canada, China, Europe, and Africa.
Oana Vlad, Senior Director of Global Strategy at The Coca Cola Company, expressed that this new beverage delves into the concept of “what a Coke from the future might taste like.” She added, “We hope that Coca-Cola will remain just as relevant and refreshing in the year 3000 as it is today.”
The brand highlighted that the fusion of human and artificial intelligence in crafting this flavor represents an “inspiring interpretation of Coca-Cola’s vision for the future.”
In addition to the beverage itself, fans can access the Coca-Cola Creations Hub via a QR code, offering consumers the opportunity to envision the future with the Y3000 AI Cam. Last year, Coca Cola introduced the limited-edition Starlight, a product that combined the classic flavor with an element of surprise in the form of a reddish hue.
Available in both original and zero sugar varieties, Starlight boasted a one-of-a-kind taste, featuring notes reminiscent of stargazing around a campfire and a cooling sensation evoking a journey through space.
Coca-Cola devised a mysterious flavor
PEOPLE magazine sampled the product and noted its distinctive flavor, which resembled the classic soda but with a sweeter and bolder twist.
In order to delve into this speculative future, Coca Cola devised a mysterious flavor and enveloped it in a marketing package and a mobile web-based application with an AI theme, combining the talents of human designers and the aforementioned Stable Diffusion technology.
While there isn’t an explicit mention of AI being directly responsible for crafting the flavor, the statement, “Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000,” hints at AI’s role. It’s perhaps a prudent choice not to have AI entirely in charge of flavor creation, given AI’s history of concocting questionable recipes. After all, no one wants unintended toxic elements making their way into a soda recipe.
