Air India Unveils New Logo in Rebranding Push Under Tata Group

Air India unveils new logo in rebranding push under Tata Group | Enterprise Wired

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According to Air India CEO Campbell Wilson, it will still be present in some design components but would be less noticeable, and by 2025, all of the airline’s widebody aircraft will have received the new livery. Tata has ordered hundreds of new jets in addition to spending millions of dollars updating Air India’s outdated aircraft since taking over in 2022. In order to compete more effectively with domestic rival IndiGo and international airlines like Emirates, it has also modernized many of its paper-based processes and streamlined procedures.

“The vision we have for the airline is also against the backdrop of a new, resurgent India where everyone’s aspirations are limitless,” said N. Chandrasekaran, chairman of Air India.

Air India has added a number of additional domestic and foreign destinations to its network over the past year, but it still has trouble maintaining a smooth and on-time flight schedule.

CEO Wilson stated that as the airline expanded, it wanted to go beyond the Maharaja, which may not be as widely recognized outside of India while keeping the characteristics of the mascot that stands for hospitality and service.

Editing by Arun Koyyur; reporting by Aditi Shah in New Delhi and Navamya Ganesh Acharya in Bengaluru.

According to CEO Campbell Wilson, it will still be present in some design components but would be less noticeable, and by 2025, all of the airline’s widebody aircraft will have received the new livery.

LIVE: Air India Launches Its New Logo | Air India Rebranding Live | Tata Group News

Tata has ordered hundreds of new jets in addition to spending millions of dollars updating Air India’s outdated aircraft since taking over in 2022.

In order to compete more effectively with domestic rival IndiGo and international airlines like Emirates, it has also modernized many of its paper-based processes and streamlined procedures.

The modernized logo and color scheme of Air India depicts a bright and colorful new India on the international scene.

 The new livery combines historic and modern design elements, with an homage to the airline’s past and future on the tail that displays a golden window edge.

 This rebranding underlines Air India’s goal to establish itself as a top-tier airline that personifies Indian hospitality and raises the bar for customer care.

In any industry, brand association is a powerful force, and the aviation sector is no exception. Early in 2021, the Tata Group privatized Air India with the goal of resurrecting the company as a luxury airline that could compete with the best in the world. It made the most visible step in that direction today by revealing a brand-new livery and logo.

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